About Crafts Group LLC

To Inspire and Enable People to Create Beautiful Things

Crafts Group traces its origins back to 1975 when Donna Santos, an enthusiastic decorative painter, started providing her friends with supplies as a wholesale distributor. In 1990, Bob and Kelley Petkun purchased the business from Donna and changed the corporate focus to consumer catalog marketing. In 1990, the company, then known as Crafts Americana Group, mailed 5,000 black and white catalogs. We now mail over 5,000,000 full color catalogs per year and maintain three websites. In early 2017, Crafts Americana Group joined the Premier Needle Arts family of companies and became Crafts Group LLC. As we continue to grow, we stay committed to maintaining a collaborative workplace where technical knowledge combines with the love of everything yarn, fabric and paint. You can see the results in our innovative, commercially viable craft supplies for our family of brands that deliver both value and style to the consumer.

Crafts Group sells exclusive products manufactured to our own high standards along with name-brand merchandise. Connecting Threads focuses on the quilter with fabric, instructional books, patterns, thread and notions, and recently added sewing machines. Knit Picks sells everything a knitter could want including yarn, books, patterns, swifts, ball winders, needles and accessories. We are excited to introduce WeCrochet for the crochet enthusiast this fall!

Crafts Group is headquartered in Vancouver, WA just across the Columbia River from Portland. We employee over 60 marketing, graphic design, customer service, purchasing, accounting, IT, product development and human resource professionals. Our products ship from our large distribution center in Columbus, OH where we employ another 70 full- and part-time shipping, receiving and operations staff. We also provide fulfillment services for our partner company, Superior Threads.

The Premier Needle Arts family of companies offers seven leading, top-of-mind consumer brands with more than 18,000 products, which are either self-manufactured, or are sourced from the highest quality manufacturers around the globe. Today, our brands are sold in more than 50 different countries and are found on the shelves of more than 1,000 independent retail locations or are accessed through our consumer websites. Premier Needle Arts is located in North Salt Lake, Utah.


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